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Let Guizhou Yellow Cattle become famous worldwide!

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Guizhou News Broadcast | [Remembering the Instructions, Showcasing a New Style] [Investigative Journey to Strengthen Counties and Enrich People] Shifting from Selling Live Cattle to Selling Meat: Tongren Builds the Province’s First Fresh Frozen Beef Base Supplying Hong Kong

This year’s “Report on the Work of the Provincial Government” emphasized focusing on and strengthening specialty agricultural industries. It called for accelerating the development and expansion of key sectors such as beef cattle, tea, chili peppers, edible mushrooms, and traditional Chinese medicinal materials. Guizhou beef—known for its tender texture and delicious flavor—is gaining increasing recognition among diners, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area. At the end of last year, Guizhou signed a major 400-million-yuan order with Guangdong. Currently, this beef is still being transported to Guangdong as live cattle for slaughter. In Wanshan District of Tongren City, construction is rapidly underway on the province’s first fresh-frozen beef supply base destined for Hong Kong, which will significantly boost Guizhou’s shift from selling live cattle to selling fresh-frozen beef.

2025-06-24

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The Guizhou Province Cattle and Sheep Industry Association successfully held a training session on the refined beef-cutting technique known as “Qianling Paoding.”

From November 7 to 8, the “Qianling Paoding” beef precision-cutting technology training, hosted by the Guizhou Province Cattle and Sheep Industry Association, was successfully held at Huangniu Group Slaughter and Processing Co., Ltd. in the Cattle Industry Park of Guanling County. This training attracted a total of 100 participants, including technical personnel from beef slaughter and processing enterprises, technical managers from beef cattle breeding enterprises, representatives from large-scale catering companies, segmentation technicians from major chain supermarkets, and representatives from service providers along the industry chain.

2025-11-10

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Wanshan District: “Enterprise Home” Tackles Challenges with Three Strategies—Farmers No Longer Struggle to Secure Financing

“Previously, we couldn’t get loans because we lacked collateral. Now, beef cattle can serve as ‘liquid assets,’ and our first loan of 5 million yuan was quickly approved and disbursed!” said Mr. Yang, Chairman of Guizhou Wanshan Ruichang Fei Food Co., Ltd., recently. In recent years, the “Enterprise Home” in Wanshan District has focused on addressing the financing challenges faced by livestock and poultry farmers. It has innovatively introduced a model featuring “precise government-bank-enterprise matchmaking + innovative specialized financial products + end-to-end assistance and agency services,” successfully overcoming the longstanding difficulties in the livestock and poultry breeding sector—including “difficulties in obtaining financing, challenging collateral requirements, low loan amounts, and cumbersome procedures”—and helping three breeding enterprises achieve transformation and upgrading. As of October 2025, banking institutions have provided cumulative credit exceeding 30 million yuan through live livestock and poultry collateral loans, injecting strong momentum into the scaled and standardized development of the local livestock and poultry industry.

2025-10-27

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The provincial on-site observation and symposium on beef cattle slaughtering, processing, and industrial development was held in Wan.

On September 16, the provincial on-site observation and symposium on beef cattle slaughtering, processing, and industrial development was held in Wanshan. Jiao Renjiang, chief veterinarian of the Provincial Department of Agriculture and Rural Affairs and executive deputy leader of the special task force for cattle and sheep, attended the meeting and delivered a speech. Liu Hao, deputy secretary of the district committee and district mayor, delivered a welcoming address. The meeting was chaired by Li Tao, director of the Veterinary Management Division of the Provincial Department of Agriculture and Rural Affairs. Also in attendance were Liang Xianyi, director of the Provincial Grassland Technology Testing and Promotion Station and deputy leader of the special task force for cattle and sheep; Hu Hui, deputy director of the Animal and Plant Inspection Division of Guiyang Customs; Ma Zhongyuan, member of the Party Leadership Group and deputy director of the Municipal Department of Agriculture and Rural Affairs; Zhang Qin, deputy secretary of the district committee; and Yao Bin, deputy district mayor of the district government.

2025-09-17

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Wanshan, Tongren: Live livestock and poultry collateral loans now available, addressing financing challenges faced by livestock and poultry breeding enterprises.

Recently, at the 2025 Government-Finance-Enterprise Symposium and the Launching Ceremony of the Pilot Policy for Livestock and Poultry Live-Animal Mortgage Loans held in Wanshan District, Tongren City, Tongren Rural Commercial Bank, together with Guizhou Huacheng Animal Husbandry Co., Ltd. and Wanshan Ruichang Fei Food Co., Ltd., signed on-site agreements for live cattle mortgage loans. This move marks the official launch in Wanshan District of a brand-new financing model that integrates “live animal registration + bank credit + insurance coverage + technology-based supervision.”

2025-09-03

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“Financial Vitality” – Part One of the Series on Wanshan: How Wanshan Is Tackling the Financing Challenges in Animal Husbandry

Editor’s Note: Wanshan District has innovated a mechanism—“government provides the platform, banks and insurance companies collaborate, technology empowers, and chain enterprises work together”—breaking the longstanding restriction that live livestock cannot be used as collateral. This initiative effectively addresses the common challenges faced by livestock enterprises and farmers, such as difficulty in obtaining financing, high financing costs, and low credit limits, thereby injecting fresh financial vitality into rural revitalization. Starting today, the Wanshan District Media Center will launch a three-part series titled “Financial Vitality Nourishes Wanshan,” focusing on how government, finance, and enterprises are collaborating to innovate live-livestock collateral policies; how financial institutions are translating these policies into concrete support for businesses; and how enterprises are leveraging loan funds to develop their industries. The first installment explores “How Wanshan Is Solving Financing Challenges in Livestock Raising.” Recently, at the 2025 Government-Finance-Enterprise Symposium and the Launch Event for the Pilot Policy on Live-Livestock Collateral Loans held in Wanshan District, Tongren Rural Commercial Bank, Guizhou Huacheng Animal Husbandry Co., Ltd., and Wanshan Ruichangfei Food Co., Ltd. signed on-site agreements for live-cattle collateral loans. This marks the official implementation of a new financing model in Wanshan District, integrating “live-livestock registration + bank credit + insurance coverage + technological supervision.” “In the past, when I wanted to expand my farm, I couldn’t get a loan because I had no collateral. Now, cattle can serve as ‘liquid assets,’ and the bank has directly granted me a credit line of 20 million yuan. The first tranche of 5 million yuan has already been credited to my account. With this, I feel much more confident about developing my business,” said Yang Dechang, Chairman of Wanshan Ruichangfei Food Co., Ltd., visibly excited. As the only A-grade qualified slaughtering enterprise in Tongren City, Wanshan Ruichangfei Food Co., Ltd. is currently upgrading its production lines to meet Hong Kong’s supply standards. Yang Dechang noted, “This time, we plan to use 1,000 cattle as collateral for financing, which saves us over 100,000 yuan compared to previous interest rates.” Moreover, several large-scale breeding enterprises upstream have also benefited from this model, and a new industrial cluster development model—“leading enterprise driving, collaborative efforts along the chain”—is gradually taking shape. For a long time, live livestock have been difficult to become acceptable collateral for financial institutions due to challenges in valuation, high risks, and complex regulatory requirements. To break through this bottleneck, the Wanshan District government took the lead in formulating the “Implementation Plan for Live-Livestock Collateral Loans in Wanshan District, Tongren City (Trial),” bringing together multiple stakeholders—including agriculture and rural affairs, finance, and insurance—to establish a comprehensive service mechanism covering the entire process from registration and assessment to credit granting, insurance, disbursement, and post-loan management. Zhang Jun, Deputy President of Tongren Rural Commercial Bank, explained that the bank has fully utilized the People’s Bank of China’s relending facilities to innovatively launch products with live cattle and other biological assets as core collateral. Through a “one-time credit approval, revolving credit usage” mechanism, the bank relies on a comprehensive service framework of “bank + insurance + live-livestock collateral + technological supervision”—employing IoT technologies like smart ear tags to dynamically monitor collateral—and pairs it with insurance risk protection. This effectively solves the dilemma faced by agricultural entities lacking traditional collateral, helping farmers boost their incomes and strengthening the “engine” of rural revitalization. According to statistics, since the implementation of live-livestock collateral loans, the bank has provided cumulative credit exceeding 30 million yuan, completed live-livestock registration for over 160 cattle, and helped three breeding entities overcome funding difficulties in purchasing live animals and during the breeding process. “From ‘live livestock cannot be collateralized’ to ‘live livestock can be monetized,’ we’ve used mechanism innovation to bridge the ‘last mile’ in livestock financing,” said Luo Jun, Deputy Director of the Wanshan District Bureau of Agriculture and Rural Affairs. This model has effectively addressed the challenges of difficult, expensive financing and low credit limits faced by livestock enterprises and farmers, injecting new vitality into the high-quality development of the livestock industry. Going forward, Wanshan District will continue to thoroughly implement the important instructions delivered by General Secretary Xi Jinping during his inspection tour of Guizhou Province, fostering and expanding new-quality productive forces, creating a favorable ecosystem with complete industrial supporting elements and obvious cost advantages, and propelling economic and social development to a new level. (District Media Center: Liu Xiaoxue, Pan Yanyu, Chen Liang) (Source: WeChat public account “Wei Wanshan”; if there is any infringement, please contact us for removal.)

2025-09-02

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Turning live cattle into “liquid assets” ensures that cattle farming is “well-funded”!

Editor’s Note “Even with a fortune in wealth, livestock with fur doesn’t count.” This common saying highlights the difficulties faced by those engaged in animal husbandry. Due to numerous challenges—such as limited fixed assets and difficulty securing third-party guarantees—the funding gap for purchasing livestock and feed has become a major hurdle for farmers seeking to expand production and increase income. “But now, even ‘livestock with fur’ can be counted as real, tangible assets! My farm will definitely be able to expand several times over…” Addressing Farmers’ Needs and Solving Loan Challenges Recently, Guizhou Huacheng Animal Husbandry Co., Ltd. successfully obtained a credit line of 10 million yuan from Tongren Rural Commercial Bank and secured its first live-cattle-backed loan of 2.106 million yuan, using 162 beef cattle as collateral. This loan will be used to pay an advance deposit to upstream enterprises for the purchase of 800 beef cattle. This loan marks the first-ever live-cattle-backed loan in the Wan Shan District beef cattle breeding supply chain, precisely supporting enterprises in expanding their production scale and fostering coordinated development across the upstream and downstream sectors. To address the pain points of “difficult financing and expensive collateral” faced by livestock enterprises, Tongren Rural Commercial Bank has innovatively launched the “Live Beef Cattle Collateral” loan product. This model takes living biological assets (beef cattle) as the core collateral and, through a “one-time credit approval, revolving credit use” mechanism, enables borrowers to complete loan application, collateral registration, and disbursement all on the same day, while also allowing borrowers to repay loans flexibly and as needed. Relying on a comprehensive service framework of “Bank + Insurance + Live-Cattle Collateral + Technology-Based Monitoring,” the product leverages IoT technologies—such as smart ear tags—to dynamically monitor collateral assets and provides complementary insurance risk coverage. This effectively addresses the dilemma faced by agricultural entities lacking traditional collateral, transforming “cattle production” into “assets” and turning “local cattle” into “golden cattle.” Fast Disbursement Helps Farmers Transform Tongren Rural Commercial Bank has extended a unified credit line of 37 million yuan to Guizhou Wanshan Ruichang Fei Food Co., Ltd.—the province’s leading slaughtering enterprise—and its upstream breeding companies, helping to build an integrated base covering “breeding-slaughtering-processing-cold-chain-sales.” As the city’s only A-level slaughtering enterprise, Guizhou Wanshan Ruichang Fei Food Co., Ltd. is currently upgrading its production lines to meet Hong Kong’s supply standards. Its upstream partners, including Huacheng Animal Husbandry and Zhonghua Agriculture—large-scale breeding enterprises—are simultaneously benefiting from this financial boost, forming a new industrial landscape characterized by “leading enterprise driving growth and collaborative chain enterprises working together.” Innovative Products, Excellent Service Traditional collateral often fails to meet enterprises’ financing needs. However, the emergence of the innovative live-cattle collateral model has brought new hope to Guizhou Huacheng Animal Husbandry Co., Ltd. Zhao Shiguo, the company’s head, said: “The live-cattle collateral has truly made us feel the convenience of turning ‘cattle assets’ into ‘liquid funds’! In the past, due to the lack of hard collateral such as factories or land, our financing channels were severely restricted. Now, thanks to the live-cattle collateral loan, not only are the procedures simple and interest rates favorable, but we’ve also promptly addressed the funding gap for procurement. This loan provides solid support for expanding our breeding scale, and we’re full of confidence in deepening our involvement in the beef cattle industry and boosting regional incomes!” With the financial support of Tongren Rural Commercial Bank, beef cattle farmers are brimming with confidence in their development. The successful launch of Tongren Rural Commercial Bank’s “Live Beef Cattle Collateral” loan product has opened up a brand-new path to solving the longstanding challenges of “difficult loans, difficult guarantees, and difficult collateral” in the traditional livestock industry. By leveraging financial innovation, the bank is putting into practice the concept of “turning cattle production into assets and assets into funds,” laying a solid foundation for the scaled and standardized development of the beef cattle industry in Wan Shan District. Contributed by: Tongren Rural Commercial Bank Edited by: Xiao Yin Reviewed by: Wang Wenping (This article is sourced from the “Guizhou Rural Credit” official account.)

2025-08-04

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Seamless integration from breeding to sales: Wanshan’s “cattle economy” is forging a path of robust production and sales.

Wanshan District has established stable partnerships with cattle farmers in areas such as beef marketing, technical services, and slaughtering and processing, thereby achieving unified processing and unified sales. This not only broadens sales channels for farmers and alleviates their concerns but also reduces breeding costs and enhances breeding efficiency, injecting vibrant vitality into the “cattle economy.”

2025-07-15

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Grab the “key link”! Wanshan’s beef cattle industry is forging a new path through its “chain.”

How long does it take for a piece of beef to travel from the Qian-Gui Plateau to a kitchen in the Bay Area? Yang Dechang’s answer is just over ten hours—and more than a decade. Ten years ago, Yang Dechang returned to Wanshan District in Tongren City and founded Ruichang Fei Food Co., Ltd. He jokingly recalls that as a “cattle-raising kid” born and raised in the region, his very first job after leaving home to work elsewhere was as a cleaner in a beef slaughterhouse. Now that he’s back home, he’s once again diving into the “beef” business.

2025-06-12

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Xu Lin Conducts Research in Tongren City

From June 10 to 11, Xu Lin, Secretary of the Provincial Party Committee, conducted research tours in Yuping Autonomous County, Wanshan District, and Bijiang District of Tongren City. He emphasized the need to deeply study and earnestly implement the important speech delivered by General Secretary Xi Jinping during his inspection tour of Guizhou, thoroughly carry out the arrangements made at the Seventh Plenary Session of the 13th Provincial Party Committee, leverage comparative advantages to strengthen and optimize the new energy industry, and continuously consolidate the grassroots foundation to promote the comprehensive revitalization of rural areas. Provincial leaders Shi Yubao and Guo Xiwen participated in the visits.

2025-06-11

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Guizhou News Broadcast | During his research tour in Tongren City, Xu Lin emphasized leveraging comparative advantages to strengthen and optimize the new energy industry, continuously consolidate the grassroots foundation, and promote the comprehensive revitalization of rural areas.

2025-06-11

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A delegation from the Municipal Development and Reform Commission visited Wanshan to conduct a field study on the work of building a “reservoir” for key industry talent.

On June 6, 2025, a delegation from the Municipal Development and Reform Commission visited Wanshan for a research visit. The main focus of the visit was to examine the current status of key enterprises in our district as well as the district-level policies and practices supporting the development of a talent “reservoir.” The research took place through methods including listening to briefings and holding on-site meetings and discussions. At the meeting, the District Committee’s Talent Office, the District Development and Reform Bureau, the District Bureau of Industry and Commerce, and other relevant authorities presented reports on district-level policy support, business guidance, and the current status of key enterprises. Representatives from key local enterprises, such as Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd. and Guizhou Wanshan Yinhe Chemical Co., Ltd., participated in the discussions.

2025-06-06

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The high-level expert service team for Guangdong-Guizhou regional collaboration has arrived in Wanshan to provide business and technical guidance.

On April 16, following the launch ceremony of the 2025 Guangdong-Guizhou Regional Collaboration High-Level Expert Tour to Tongren, the fourth team of the Guangdong-Guizhou Regional Collaboration High-Level Expert Service Group—comprising Associate Professor Hu Chuming from the School of Management at Jinan University and Professor Xiao Naiyu, Vice Dean of the College of Light Food at Zhongkai University of Agriculture and Engineering—headed to Guizhou’s Tongren Wanshan Ruichang Fei Food Co., Ltd. to provide business and technical guidance.

2025-04-17

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Focusing Hearts and Pooling Strengths: “Three Key Initiatives” to Set Sail on a New Journey—Wanshan Fully Supports Private Enterprises in Their “Accelerated Run”

With optimizing the business environment as its core focus, Wanshan District continues to address enterprises’ challenges and difficulties through precise strategies and targeted efforts, thereby boosting the quality and efficiency of key industrial chain projects and injecting strong momentum into the region’s high-quality economic development.

2025-04-08

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Boosting “Guizhou Products Going Global”! A series of Guizhou Yellow Cattle brand promotion events held in Dongguan.

To deepen Guangdong-Guizhou cooperation and help "Guizhou products go global," a series of brand promotion events for Guizhou Yellow Cattle (Sinan Yellow Cattle) was held with great fanfare on March 29 at Wanxiang Impression. The event brought together more than ten local Guizhou-based livestock breeding and food-processing enterprises, drawing large numbers of Dongguan residents eager to sample the products.

2025-03-29

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“Qian Niu Enters Dongguan”—Guizhou Sinan Yellow Cattle Brand Promotion Event Held in Dongguan

On the afternoon of March 26, a brand promotion event for Guizhou Yellow Cattle (Sinan Yellow Cattle) was held in Dongguan. This marks another significant step taken by the “Guizhou Yellow Cattle” brand as it focuses on the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area markets, aiming to boost consumption growth outside the province and enhance its overall brand image and competitiveness. The promotion event was organized by the Bureau of Agriculture and Rural Affairs of Tongren City and hosted by the Tongren Municipal Government Office in Dongguan, the Tongren City Quality and Brand Development Promotion Association, and Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd.

2025-03-26

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Guizhou Tongren Wanshan Ruichang Fei Food

Contact Information:137-0265-5972

Corporate email:1839279343@qq.com
Company Location: Within the Linhai Village Agricultural Industrial Park, Gaolouping Township, Wanshan District, Tongren City, Guizhou Province

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