The company was established on March 31, 2015, with a registered capital of 5 million yuan. It is located within the Agricultural Industrial Park in Wanshan District, Tongren City, and is a key investment attraction enterprise under the jurisdiction of the Wanshan District People's Government of Tongren City. The company has successively received honors including “China-Thailand Quality Management System Certification,” “Tongren Municipal-Level Leading Agricultural Enterprise,” and “Guizhou Provincial-Level Leading Agricultural Enterprise.” The company is only 2 kilometers away from the Zhusha Ancient Town High-Speed Rail Station and the highway interchange, and just 60 kilometers from Tongren Fenghuang Airport, with direct highway access and convenient transportation.

Since 2015, the company has cumulatively invested over 50 million yuan in constructing a designated slaughterhouse within the industrial park, with an annual slaughtering capacity of 50,000 beef cattle and 100,000 goats. The total site area is 24.67 mu, and the total building area exceeds 10,000 square meters. The facility is fully equipped with holding pens, temporary rearing sheds, slaughtering workshops, cutting workshops, large-scale freezer storage facilities, office buildings, and supporting infrastructure. The company has also made substantial investments in introducing advanced, fully automated slaughtering and processing lines for both cattle and sheep, along with environmentally friendly equipment, achieving zero emissions and ensuring that “lucid waters and lush mountains are invaluable assets.”

In 2021, the special “Ox” year, the company achieved another record high in revenue, with sales performance surpassing the 360 million yuan mark and generating over one million yuan in tax contributions. The company directly helped more than 10 impoverished households, providing employment for over 50 people and ensuring an average annual income of 70,000 yuan per employee. Indirectly, it boosted the incomes of over 2,000 cattle and sheep farmers, increasing their household incomes by more than 5,000 yuan per year on average. The company has already established a demonstration breeding base capable of annually selling 2,000 beef cattle. Moreover, it has signed long-term contracts with major breeding farms—including Yuping Benxin Farm, Tongren Wanshan District Caiming Beef Cattle Breeding Co., Ltd., Jilin Jiyun Agricultural and Pastoral Co., Ltd., and Dejiang County Xingkang Livestock Breeding Specialized Cooperative—guaranteeing a total annual output of around 100,000 head of high-quality live cattle.

Based in Wanshan, the company is expanding nationwide, actively developing regional markets within the province and beginning to establish a presence in markets outside the province. At this stage, the company is focusing on building strong positions in the Guiyang and Zunyi markets within the province, as well as the Huaihua market in Hunan and the Dongguan market in Guangdong outside the province—each of which has achieved promising results. The company has established solid and reliable supply-and-demand partnerships with major local supermarkets and markets. We are committed to cultivating the “Chiu Niu Di” local brand unique to Wanshan and striving to make the Fanjing Mountain ecological beef and mutton brand well-known.

Guided by the business philosophy of "integrity and pragmatism, dedicated service, and unwavering pursuit of customer satisfaction," the company emphasizes the core values of "people-oriented, integrity and innovation, service excellence, and relentless pursuit of limitless possibilities." With high-quality products and services, we are fully committed to meeting our customers' needs. By diversifying the beef and mutton industry and adopting scientific management practices, we aim to achieve even greater corporate goals. The company will fully leverage the pristine ecological environment of "Fantian净土," integrate superior resources, and attract top-tier talent to promote the professionalization, modernization, standardization, and scaling-up of the Wanshan livestock and poultry slaughtering industry, ultimately realizing a grand vision that balances economic and social benefits.

The company strives to uncover customer needs and strengthen its momentum for progress; humbly listens to customer feedback to enhance service quality; takes customer suggestions seriously to spark a fountain of innovation; and produces something fresh, infused with genuine sincerity, earning high praise from customers.