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Boosting “Guizhou Products Going Global”! A series of Guizhou Yellow Cattle brand promotion events held in Dongguan.

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2025-03-29

https://mp.weixin.qq.com/s/4Mj9STVAc3d-_Dogac7ntA

To deepen Guangdong-Guizhou cooperation and help "Guizhou products go global," a series of brand promotion events for Guizhou Yellow Cattle (Sinan Yellow Cattle) was held with great fanfare on March 29 at Wanxiang Impression. The event brought together more than ten local Guizhou-based livestock breeding and food-processing enterprises, drawing large numbers of Dongguan residents eager to sample the products.

To deepen Guangdong-Guizhou cooperation and help “Guizhou products go global,” a series of brand promotion events for Guizhou Yellow Cattle (Sinan Yellow Cattle) was held with great enthusiasm on March 29 at Wanxiang Impression. The event brought together more than ten local Guizhou-based livestock breeding and food-processing enterprises, drawing numerous Dongguan residents who came to sample the delicious products.

The event featured a product display area and a culinary tasting zone, with a special focus on promoting Guizhou’s (Sinan Yellow Cattle) product series as well as Tongren’s “Fan Jing Shan Zhen—Healthy Wellness” ecological agricultural products. The exhibits attracted many citizens to stop by and sample the offerings, receiving unanimous acclaim. Representatives from Guizhou-based enterprises said that this platform had brought them numerous benefits.
“This is our first time participating in this event, and the organizer has provided us with this platform to showcase our products,” said Peng Yunxue, Sales Manager of Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd. “We hope to leverage this platform to bring our Guizhou beef and other local specialties out of the province and take them to new heights.”
Jie Ni, Secretary-General of the Tongren City Quality and Brand Development Promotion Association in Guizhou, said, “A total of 10 companies have come to Dongguan this time to participate in the exhibition. We hope that through this brand promotion event, we can bring Tongren’s ecological products—and Guizhou’s Sinan Yellow Beef—to Dongguan, enabling Dongguan residents to enjoy our high-quality, eco-friendly products.”

This promotion event is hosted by the Tongren Municipal Bureau of Agriculture and Rural Affairs and organized by the Tongren Municipal Government Office in Shenzhen (Dongguan), the Tongren Municipal Association for Quality and Brand Development, and Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd. The event serves as both a heartfelt dialogue between Dongguan and Tongren, fostering collaborative development, and a vivid practice of joining forces across mountains and seas to jointly promote high-quality products. In the future, Tongren will continue to expand its areas of cooperation, using the beef cattle industry as a key link, and explore new models in brand co-creation, channel sharing, and technology exchange. This will help the Fanjing Mountain Delicacies agricultural product series "go global" as a group, providing consumers in the Greater Bay Area with more green and high-quality choices, and injecting stronger momentum into Tongren’s rural revitalization efforts.

Source: Zhi Dongguan Client


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