Let Guizhou Yellow Cattle become famous worldwide!
Let Guizhou Yellow Cattle become famous worldwide!
“Qian Niu Enters Dongguan”—Guizhou Sinan Yellow Cattle Brand Promotion Event Held in Dongguan
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2025-03-26
https://www.xkb.com.cn/articleDetail/390147
On the afternoon of March 26, a brand promotion event for Guizhou Yellow Cattle (Sinan Yellow Cattle) was held in Dongguan. This marks another significant step taken by the “Guizhou Yellow Cattle” brand as it focuses on the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area markets, aiming to boost consumption growth outside the province and enhance its overall brand image and competitiveness. The promotion event was organized by the Bureau of Agriculture and Rural Affairs of Tongren City and hosted by the Tongren Municipal Government Office in Dongguan, the Tongren City Quality and Brand Development Promotion Association, and Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd.
On the afternoon of March 26, a brand promotion event for Guizhou Yellow Cattle (Sinan Yellow Cattle) was held in Dongguan. This marks another significant step taken by the “Guizhou Yellow Cattle” brand as it focuses on the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area markets, aiming to boost consumption growth outside the province and enhance its overall brand image and competitiveness. The promotion event was organized by the Bureau of Agriculture and Rural Affairs of Tongren City and hosted by the Tongren Municipal Government Office in Dongguan, the Tongren City Quality and Brand Development Promotion Association, and Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd.
In recent years, Guizhou has vigorously developed modern, mountain-based, specialty, and high-efficiency agriculture, regarding the yellow cattle industry as a promising and strategic choice for boosting rural revitalization, increasing farmers’ incomes, and creating a high-quality life. Guizhou has been making great efforts to promote the high-quality development of its yellow cattle industry. In 2024, the province’s total cattle inventory reached 4.6916 million head, with 1.573 million head being slaughtered. Beef production totaled 228,900 tons, representing a year-on-year increase of 3.3%, placing Guizhou among the top provinces nationwide in beef output. The “Guizhou Yellow Cattle” brand has been selected as one of the province’s top 10 regional public agricultural brands. Five products have been certified as National Geographical Indication Protected Products (Guanling Cattle, Sinan Yellow Cattle, Tongzi Yellow Cattle, Anlong Yellow Cattle, and Huangping Yellow Cattle). Additionally, 78 trademarks—including “Guanling Imperial Cattle” and “Ni Zhi Wei” —have been registered.
Relying on its abundant grassland resources, favorable ecological advantages, and solid industrial foundation, Tongren City is making concerted efforts to establish “six major systems”—including beef cattle breed development, feed and forage supply, disease prevention and control, standardized management, slaughtering and processing, and production-sales integration—to promote the sustained and rapid development of the beef cattle industry. The city’s annual beef cattle inventory has consistently remained around 700,000 head, with both the quantity and quality of cattle marketed steadily improving year after year. In 2024, the city marketed 225,000 head of beef cattle, truly realizing the vision that “one cow drives an entire industry, and a thriving industry enriches the local people.”
At the promotion event, Guizhou Tongren Wanshan Ruichang Fei Food Co., Ltd. signed on-site cooperation agreements with three companies—Dongguan Tianmu Food Co., Ltd., Dongguan Green Health & Wellness Ecological Technology Co., Ltd., and Dongguan Xianjie Supply Chain Management Co., Ltd.—focusing on the introduction and sale of beef cattle. The event also featured an exhibition of Tongren’s “Fan Jing Shan Zhen·Healthy Nourishment” ecological agricultural products. Products from Tongren, including Fan Jing matcha, Shiqian moss tea, pearl peanuts, and dried beef, received unanimous praise from attendees.
Ma Zhongyuan, a member of the Party Leadership Group and Deputy Director of the Tongren Municipal Bureau of Agriculture and Rural Affairs, stated that this event is both a heartfelt dialogue on Dongguan-Tongren collaboration and joint development, as well as a vivid practice of mountain-and-sea cooperation aimed at jointly promoting high-quality products. In the future, Tongren will continue to expand its areas of cooperation, using the beef cattle industry as a key link, and explore new models in brand co-creation, channel sharing, and technology exchange. This will help the Fanjing Mountain Specialties agricultural product series “go global” as a group, providing consumers in the Greater Bay Area with more green and high-quality choices, and injecting stronger momentum into Tongren’s rural revitalization efforts.
Editor-in-charge: Liang Yu
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Company Location: Within the Linhai Village Agricultural Industrial Park, Gaolouping Township, Wanshan District, Tongren City, Guizhou Province
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